S’MatchS’ Match, by Thinkfun, is all about learning and remembering language categories. You have to know the story behind the invention of this game. When I was at the Toy Fair, I spoke with Thinkfun’s Education and Curriculum Specialist and she said the Staples Easy Button and a salad spinner inspired the pop up spinner kids love that turns the dial to point to one of three attributes: color, number or category. Players turn over two cards and try to match images according to the attributes, making this a more complex memory game. Interestingly enough, when kids didn’t make a match according to the spinner, they still called out the kind of match they got. For instance, if they had to match by category but uncovered two orange cards, they would say, “S’match for color,” making a verbal note of where to find that match should they need it in the future. To reinforce categories, we would say, “a s’match for vehicles,” naming the category. Each sturdy cardboard card has the image as well at the words to encourage literacy.

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