I’ve enjoyed using short videos to introduce new products and founders of their companies at the Toy Fair, and we’ve started to produce videos of outstanding PAL Award winners to show parents how to get the most language learning out of play, as well as what features contribute to rich creative play with a toy or game.
Here’s our latest video of Build and Imagine’s new building set, “Fairytale Theater.” Kids played non-stop, continuously inventing stories, piecing together different fairytales all interwoven into their new story. Take a look at some fantastically fun smart play.